Join ideal Rewards and turn every grocery trip into savings. Earn points on every purchase and unlock exclusive discounts, freebies, and member-only deals at your favourite ideal Rewards location.
Earning rewards has never been easier. Three simple steps to start saving.
Register in-store or online in under a minute. Get your ideal Rewards card instantly.
Earn 1 point for every $1 spent. Bonus points on featured items and special promotions.
Use your points for discounts, free products, or donate to local charities.
The more you shop, the higher your tier. Unlock bigger and better rewards as you go.
Exclusive offers available only to ideal Rewards members.
Download the ideal Rewards app and create your account to receive 500 bonus points instantly.
Open the ideal Rewards app to see today's deals on the things you actually shop for — refreshed every morning.
Unlock special discounts and personalised offers available only through the ideal Rewards app.
Browse all the latest sales and savings across every department, updated every week.
Download the ideal Rewards app and never miss a deal. Track your points, clip digital coupons, and get personalised offers right on your phone.
Everything you need to know about ideal Rewards.
Yes! ideal Rewards is completely free to join. Simply sign up online, in our app, or at any ideal Rewards location checkout and start earning points immediately.
You earn 1 point for every $1 spent at any ideal Rewards location. Bonus points are available on featured products, during special promotions, and with partner brands. Higher tiers earn multiplied points on every purchase.
Points remain active as long as you make at least one purchase every 18 months. If your account is inactive for 18 consecutive months, your points will expire.
You can redeem points at checkout (in-store or online), through the app for digital coupons, or convert them into gift cards. Every 100 points equals $1 in savings.
Absolutely! Your ideal Rewards card works at every participating location, as well as online at our web store.